Making it easy for ordinary people outside cryptobubble is business thinking. Business=/=Backwards. See my other comment if that does not make enough sense on its own.

Half the Europe lives outside the Eurozone. Ordinary people in those countries do not care for EUR rates either. The base population (USA vs Eurozone) is pretty much the same with USD being secondary (or even primary) currency for bigger chunk of the world. It is funny you bash the concept that made you post all this (ie. everyone else should see the world through Bulgarian eyes).

There is an actual case for preferring HBE over HBD and that is the fact that USD and EUR are "about the same" for ordinary people everywhere. Yeah, most people know EURUSD>1.0 but noone calculates the exact numbers for a five-buck purchase so the businesses should prefer HBE pricings to collect more but that might be academic when HBD is already estabilished while HBE is not.