Non-marketers are pursuing this organically, adjusting the strategy and learning what works and what doesn't. Listening for feedback, tweaking here, removing there, adding here. This is all natural for a non-marketer.

Marketers have been trained "this is how you do it" and push forward regardless of feedback and negative reinforcement, then they complain when they don't get the success they believe they deserve. How do I know this? I just described myself as a marketer! I made the decision to become a non-marketer and it changed everything.