1/ 🧵The restaurant is located at the corners of Claveria and San Pedro streets of Davao City. Apart from the traffic light fronting it, the restaurant is easily identifiable because of its Japanese theme in a Philippine commercial area.
1/ 🧵The restaurant is located at the corners of Claveria and San Pedro streets of Davao City. Apart from the traffic light fronting it, the restaurant is easily identifiable because of its Japanese theme in a Philippine commercial area.
2/ 🧵Their menus are everywhere! You can see it before you enter the restaurant, as they placed a lighted panel on the sides of their main door. When you enter, you can also see it above the kitchen counter. If you are the type who wants to sit right away, they also have the typical menu which you can browse over.
Just like how it is usually done in Japan, the restaurant is self-service. You order, pay and get the food when it is ready. Food preparation is also fast!
Generally, in terms of service and cleanliness, they are good!
3/ 🧵Their prices are not affordable either. Why do I say so? That medium-sized bowl of noodles already cost Php 499 and the tempura cost Php 280. I know Japanese food is expensive but there are factors to this such as the source of their raw materials. If compared to other local restaurants their prices are too high. Compared to other Japanese restaurants that have been in Davao for several years already and have better food taste and amenities, their price is still unreasonable.
4/ 🧵While we were still approaching the restaurant and even when we parked outside the restaurant, I thought the name of the restaurant was SHICHIRAN. The logo outside indicates “SHICHIRAN”. When we were already inside, the logo of SHICHIRAN was very noticeable because it is huge and lighted.
However, when I asked for the menu, it showed SHICHIRYU. I just continued to browse the Menu so we could order. When I went to the cashier to pay, I asked what is the difference between Shichiran and Shichiryu, and the staff were looking at each other. Then someone simply answered that Shichiran was the old name of the restaurant, but they have already registered its new name, Shichiryu.
5/ 🧵
https://inleo.io/@indiasierra/confusing-brand-awareness-bv