Each ring represents Messi achievements in his career. If you look closely you will see a ring with 91, that his 91 goals in a calendar year he scored in 2012 not done by any other player till this day.
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Ah, OK. The overall ring designs look the same, so it looked to me as if he had the rings made for himself rather than being given the rings along with the awards and honors he had earned.
No the rings where made by the academy and was given to him to use in the picture to promotes the event and also Messi's career achievements.