I wonder about people who browse the #hive tag on Twitter. Do they get confused by the blockchain blog posts mixed in with the screenshots of the MySpace 2.0 app? Do any click on a PeakD link and go down the rabbit hole?
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That would be a very interesting study to see if people do trickle in
Icing on the cake would be if someone from HiveSocial shows up at HiveFest :D