I have a handful of posts I want to publish. All of them "informational" so to speak, inward-facing content, but I want to go with outward-facing content for a while now..
Not sure where to start though, as I have a couple of ideas lying around but have literally no interest in creating content about those topics at the moment.. lol
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You can turn all your inward facing content into outward facing content by writing for the outside people instead of the inside people.
For example, a post about HBD can turn into a post about long term interest rates, and long term investment strategies, and how to turn outside assets into HBD. All still informational, but all geared into making outside people want to invest their money here and therefore making them HBD hodlers as well.
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Yeah, that's what I did with "Best Way To Earn Interest On Crypto". The intention was purely to generate external traffic, going for a rather easy keyword to rank while having somewhat "decent" search volume.
It's actually a superb idea to "convert" inward-facing to outward-facing content just like that. It's a really good starting point for anyone interested in optimization.
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That's where I am aiming to take my writing this time around.
And I am writing for:
Millennial women
Beginning crypto investors
Long term retirement building with low capital
Writing for crypto (and mommy blogging for crypto, book reviews for crypto etc)
I'm excited that we are all looking to go outside in.
Building a business beyond the blockchain has been something I harped about for years. It worked for me, and now I want to take it further.
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Making the strategy to an even higher level would be taking a comment (usually a long one) and turning it into a post rewritten for the searching public. I do this occasionally, although I'm making a conscious effort to do this more often.
We may also have older posts which could benefit from a makeover. No matter the audience for the older posts, they could be rewritten for the searching public.
If we have trouble finding content we can use for generating external traffic via search engines, at least these 2 options can provide us a bridge to accomplish the overall task of bringing more traffic to LeoFinance and to Hive.
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So you are talking about de-constructing and re-constructing articles.
Its a time consuming thing to do but can be very rewarding, especially when you are able to take the nuggets of info in the comment section and weaving them into the post.
I've done this before lots of times when I am ghost writing on topics that I don't quite understand.
I take the questions in the comments and I answer them in the next articles.
I am thinking that I have enough of my own old posts to do that for a bit.
I have a whole plan i'm looking forward to implementing and it includes my own site, setting up my mailing list (finally) and even using some listnerds action to get some traction to it.
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Essentially. Taking older content and updating it to reflect newer knowledge learned since the original or previous version of a post. Maybe including an image you like better than what you used earlier. More than copying and pasting, though (that's just lazy). It's not a total rewrite, but it's enough to qualify as new content.
In recent posts where I took a comment and expanded it for a wider audience, I tied it to an comment I was trying to make to someone. Should I go back to these posts, I could rewrite them in a way so that they read as pure posts. By that time, there is distance between me and the time I made the original comments. This I haven't done, but the raw material is there for when the time comes.
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I've been struggling to come up with fresh content lately, so this mission to find all the external content and feature it has been helping me keep my mind of my writers block.
The Informational stuff helps the community, the outwards stuff will help grow the community - both are important.
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I can totally understand that. Shifting focus for a while often helps. I currently have a list of a dozen keywords or so that I've been saving for whenever I'll make optimized posts, but the keywords are somewhat related and I've already talked about those things in various ways previously, so I'm not sure what I should do.. lol
Might spend a couple of hours doing more keyword research to figure out some decent content topics.
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