Organic traffic is the most important form of traffic and judging by the latest post, LeoFinance certainly agrees and more importantly, LeoFinance understands the amazing untapped potential that lies in front of them. We can see how LeoFinance paves the way for Hive and other communities by talking about closing the gap between SEO experts and community users in their latest post:
LeoFinance already sits on top of things with innovative features and regular updates, but they have also decided to be on top of google and tap into the unlimited traffic to increase both Ad revenue and eyeballs towards LeoFinance, which ultimately leads to growth.
The first thing I want to point out here, is that organic traffic is essential for growth because it's targeted traffic. It is more important than 'buzz' and 'hype' and more important than traffic from Facebook because users trust Google, and websites that rank in the top positions of Google organically are trusted by users.
So, it's more likely to convert an organic visitor than a visitor coming from Facebook or other medium, because the users actually searched for something specific before they end up on LeoFinance (or Hive).
Brand Building For Growth
I have spent years working with brand building. I started my own brand building business and the formula for success came when I truly realized the importance of word-of-mouth marketing..
That generates 'buzz' and 'hype' and it is obviously awesome in terms of traffic or 'clicks', but the most vital ingredient in that little recipe was that I was spreading the word rather than trying to dictate and steer people towards specific links. I spread the word and people could easily search for the companies, websites or products themselves. All because I was putting the name in front of them.
We have dozens of people utilizing the current tools to maximize exposure and traffic. @trumpman and @nathanmars are two out of at least a dozen of users who frequently shares content on Twitter and other social medias and the effort is great. We are likely to have been affected in positive ways from all their hard work, but we have also seen people doing this for years already..
We have done this for years, but we still haven't reached the masses. We still don't have millions of active users and we are sitting on a goldmine with Hive...
- Organic traffic can be the last piece of the puzzle.
Not the blockchain you are looking for though..
Optimization Can Change This Entirely
I know how vital organic traffic is and I know that it starts with optimization. That is the reason for my previous mini-series. SEO can be tedious and it is time consuming, especially for people who have zero interest, so I was sharing tips and tricks in a user-friendly way, so literally everyone could follow the different steps throughout the entire series.
I don't know if people started to optimize their posts or not because of that. I don't think it was something that suddenly changed everyones approach towards Hive, LeoFinance or blogging in general, but that wasn't my intention. My goal was to 'plant a seed' so people started to think about optimization.
While I do believe that my mini-series is doable and accurate in many ways, I can honestly say that many of those things are time consuming. Even though the results from that time would benefit everyone in the long haul, LeoFinance takes things one step further..
- They aim to deliver user-friendly tools.
Tools that are easy to understand and easy to use. Tools that can yield massive results.
@khaleelkazi wrote this:
As for time commitment - each person may have their own commitment for time. I've used the tool on a post and it only added maybe 5 minutes to my content creation time.
5 minutes to optimize your post with these tools. 5 minutes instead of manually optimizing your content like I showed you within my mini-series. I am sure the manual way would take an average of ~30 minutes for anyone familiar with SEO and optimization. It is safe to say that it would take longer than that for someone who've never had a single thought about it..
- These tools would save us a lot of time!
I don't feel that I need to go into more details about this, but for us to use these tools, there's a price of $18K per year. I stand by my previous words. I am a bit skeptical.
I don't doubt these tools at all, I actually doubt the users. For me personally, an investment of $18K wouldn't be worth it in case the majority of the users didn't use these tools, but luckily for both of us, LeoFinance is not me.
LeoFinance is perfectly okay with having ~50 authors using these tools, and the initial idea is to start with as little as 20 authors. Talk about understanding the potential..
Even though I love the commitment and dedication from LeoFinance and khal, I truly believe that this should be funded from the DHF, as those funds are dedicated to Hive platform improvements.
- This is improvement.
- This is game changing.
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Add me to the list as well :))
Not much at all. Will have to read your posts though to have a better understanding on SEO.
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Sure, I'll add you next time. :)
The mini-series is (according to myself) easy to understand- and follow, and I think they are decent in terms of explaining how to optimize your blog posts. With the incoming tools, there won't really be any need for that though.
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Lets see first if the tools will become a reality.
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I am sure they will. If not now, we'll see them in the near future.
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I'm also missing the canonical description like peakd offers
to give search engines a better description overview
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That's a very good idea. +1
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i mentioned this, but i thought a bit more yesterday after reading the post about investing in that tool. because i remembered that https://travelfeed.io/ implemented some kind of SEO in post writing. The site has a lot of problems, and i am not even sure is anyone working on the project at the moment but they did something right. The topic has some more options for optimization but with not that much work they are in the top of searches and with not that great site ranking. I wanted to write a post (then gave up as thought it will be stupid) so i did a bit of a research.
I agree some of this are specific searches but almost no effort was done on this posts to make them SEO friendly. But i was surprised with ranking of those posts.
So there could be a lot of benefit if only decent amount of people invest in just basic SEO.
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Optimization would help us tremendously. It has always been important for rankings and driving traffic but it has been more or less ignored or totally overlooked ever since the Steem days. I'm glad LeoFinance is willing to put some serious effort into this.
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Have anyone any cluess if Google are fiddeling with it's algorithms to make it harder for Hive-content to show up in search? Or is it just that it's still such a small entity on the internet that makes it hard for the content to be shown?
Just have a hunch that Google don't really like the crypto market overall..
I am honestly not sure, but I wouldn't be surprised if they did something to make it harder for us.. It takes time to improve rankings though, and Hive and all the communities are different from other blogs and content, so I guess that makes it harder to compete in rankings as well.. I mean, basically nothing has been optimized, so literally any other content out there, with minor optimization outranks us.
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I would surmise that Google isnt even aware of Hive.
It isnt even on their radar.
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I agree with you
Leofinance needs to become a consensus witness first.
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Can't agree more!!!
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I wonder if others would see this in the same way..
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We just need to make more people to think the same way and those people must collectively own more HP than others to make things happen.
I see the LeoFinance Witness position is hasn't changed, So setting up proposal is the way :)
I'm doing a little experiment with my own Witness node and upcoming DHP proposal to encourage good decentralised culture
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i read as well the whole AI post and i believe we should go along! i wrote a couple of things there as to why, in general i think it's totally worth from any perspective, even as individuals we get to learn something new!
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The overall impact can be huge. It all comes down to if people are going to use the tools, and how many posts that are going to be optimized.
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i completely agree
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I think Hive had a problem with the naming of the block chain as it wasn't very smart to choose something that could be mixed up. This is highly important to get your search engines right as like you said organic traffic will flow naturally.
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Looks like Hive wasn't the best name, but it's a rather catchy one.
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If we know how to use tools in LeoFinance,this makes it easier and better to do blogging.
But, LeoFinance will be calculate the benefits for the users and the cost for Tools. Otherwise,LeoFinance will attract more users and investors, I seem.
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Good thing these tools seems to be very user-friendly. :)
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khal should think about it
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And he certainly does!
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Good post