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it is best to own the search "(busines type) near me"
on any map interface

That is the goal and the question is which type strategies to use to get there. I always optimize the GMB page first and foremost. Then the strategy usually involves on page SEO with geo relevant content/posts and maps. I have a few services I use on Legiit but it is on a case by case basis. Over the last 7 years Chris Walker has built an excellent platform that helps business owners get educated and just get more stuff done. https://legiit.com/promotelegiit/be8PUIavKb5aJWkZ