Anyways, here's a #question:
Have you considered hiring the marketing guru first, letting them write down a detailed marketing plan, and then applying for another proposal? Many people (including me) would support such version, as long as it would look reasonal. The thing that prevented me from supporting it was mainly the "Let's hire somebody, and then let's see" approach.
The plan is to hire someone to handle that.
Cool! I would definitely support a mature, business-like proposal - they are business after all.
At least in structure. It sounds like they werent run like one, at least under the previous regime.
I wasnt aware of the change in leadership.