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Are people still being given free months membership? Maybe some of those have run out..

10% is a fair chunk!

I don't think premiums are being given out for free lately. I haven't seen any giveaway for months.

Okay, then it does seem a bit odd losing 10%. Maybe not enough customer support/satisfaction for them to renew.

Now you have me intrigued and I will be watching numbers...

When there were giveaways, we were at about 250.

Okay thank you for informing me :)

10% is not big numbers.
#freecompliments

What business are you in if I may ask? 10% drop is a thing for every management I know.

Its very normal in the early days for such subscription model. Their are many factors which may leads to this..