Google Ads pollutes the visual; perhaps it would be better to create a smartphone app and follow the model used in games, where users earn tokens for each ad watched. Or, implement a decentralized advertising system that utilizes tokens to highlight posts, offer memberships... The issue is that there's a significant risk that once a Dapp manages to survive without the rewards from HIVE, it might leave the ecosystem to grow more.
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The video for points always seems to be a popular option but that's not really going to be the greatest. Adsense works for now until the platform gets larger and can support it's own internal ad platform that people want to get in on.