Yeah, they want to market it as something cool and new, but in the end, they still keep the customers tied up to this proprietary token and their brand, as you remarked. It's been done before, but they used something like loyalty points instead of tokens.
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Tokens were seen in casinos. They have house tokens which keep people coming back. If you do a lot of gambling, they will give tokens out so you keep going.
Proprietary is the key word. That is how business is done today. It is all based upon keeping them locked into your system.
Hopefully what is being erected in blockchain and crypto is going to change that model.
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You're right. Many online businesses adopted proprietary tokens a while ago as a way to incentivize activity and maintain customer loyalty.
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Now it is time for tokenization, our way, to start taking over. We offer a completely different model, one that incentivizes on a different level.
It will take some time but I think we are off to a good start.
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