Good point! I understand the desire of stakeholders (I am one of them, after all) and content creators to increase their earnings sustainably, but at the same time the UX must be the priority, or users (stakeholders or not) will eventually get tired. Seeing this activity as building a business only works for some, as in real life. But the vast majority don't have this mentality and probably never will. Maybe future generations. And a social media website needs the vast majority for activity.
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It'll be very interesting to follow how it unfolds, to be sure... particularly in light of the way Web 3.0 is often touted as an environment in which we are all — in essence — "Business Me."
Basically, Web 3 is still searching itself, with few things well defined and maybe not even a clear image of what is desired to be accomplished.