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If I recall, we were down last month over the previous. I forget where it was, maybe like 1,000 or 1,200.

So a short burst could get us there.

A drop off after a big contest is expected... but I recall someone commenting on one of your posts explaining how there's always some % of retention after such a contest, and repeating contests/events could increase retention over time.

Maybe. We will see. At the end of the day, to me, it all comes down to activity. If the place is dead, no matter who is drawn here, they will leave. We have to make the place active.

That's where having intermittent incentives is essential. Once activity starts slowing, having something new to rope in new people will help retention. The original Zealy campaign was brilliant, and can be a model for future contests!

I think the ad revenue will incentivize people, at least the smart ones.

Hopefully we get an article this week about it.

Right, that's a substantial one as well. It may be somewhat difficult in the early stages, however. Most people don't see any significant effect on a day-to-day basis, despite the fact that this absolutely not a get-rich-quick scheme.

Not but it will bring awareness and I think that is important. We need to get people focusing upon the potential, even if the numbers are small.

I am going to write a post about it.