Sort:  

That's the thing, most of the ads are total crap! Oh well, as long as they pay I guess.

Yep, I totally agree.

The better the ads, the more likely users will click/convert and then the more revenue the platform generates to buy $LEO.

Balancing that with the short term revenue received from the current ad network is key.

It has to be a balance. How intrusive do you make the ads, the 'value' of them, and the ROI. See what happens.