Creating hype organically is not impossible. It is not the easiest thing to do. Hype could be created organically, but keeping up after some time is really not easy to do organically. This is because users need to have a reward to continue actively engaging with a project. Without any motivation as a reward, the hype usually slowly dies down.
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This is what people who join into a project or obtain a product are used to, expecting something monetary in return. We have to change that thinking. Motivation cannot only depend on monetary rewards, there are others.
so don't you think that the absence of the motivational reward can be a contributing factor to making hype organic creation difficult or almost impossible?