Why Elon Musk Bought Twitter? The Real Reason!

in LeoFinance3 years ago

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Finally, Twitter confirms the sale of the company to Elon Musk for a sweet $44 billion. People are posting all sorts of bullshit on social media about this takeover. Especially the ones who think he is the messiah of 'Freedom of Speech' who is going to make it the platform we all want it to be. By taking it private? 😂 Fuck no! Musk doesn't give a shit about anyone's right to free speech because there have been several instances where he did extreme things to the people who went against him. Do you think he changed suddenly? Just google it and read so many stories that could bring out his hypocrisy. He has been a little intolerant of the free speech of his own employees. It seems like he wants to do better for the platform and its users but the reality might be far from this. You cannot become a billionaire without crushing a few people down the line. Moreover, he has continuously tried to control the narrative in the media about himself and his businesses.

In this blog, I will discuss the real reason why He wants to take over Twitter. But before that, let's have a brief look at Tesla's Marketing strategy. Why? You will know why!

Tesla's Marketing Strategy

As of April 2022, Tesla has a market cap of $1.031 Trillion which makes it the world's 6th largest company and the largest company in automobile manufacturing. It is definitely not like any other car company. Tesla owners can be compared to Apple owners when it comes to brand loyalty. This is the kind of relationship Tesla has established with its customers in the past 20 years or so.

Let me tell you an interesting fact, being the largest car company in the world, Tesla has nearly a ZERO marketing budget. It has no CMO or even a marketing team. They have hired no agency to do their brand-building & promotions. Its marketing strategy majorly revolves around the following:

  • Providing the best customer experience as compared to its competitors
  • Usage of technology to create a world-class futuristic product
  • Word of mouth marketing through a strong referral program
  • Elon Musk's Social Media Influence

Power of Social Media

In this blog, I will talk only about Musk's influence on Social media platforms, especially Twitter. His personality is unavoidable! Even after being the richest person in the world and creating so many successful companies, his inner child stays. He has a habit of saying a lot with a few words & memes. His tweets create controversies and move markets. He knows his way to social media and how to handle his enormous audience of 83.8m followers on Twitter. It's used mostly by the younger generation that understands the language of internet slang and memes and Elon understands this fact very well.

He has slowly created a name for himself and whether people like him or not, they react to what he says. Just like everyone is reacting to his Twitter Takeover including myself. 😂 He is saying he is not buying Twitter to make money but I am 100% sure he will make a lot of it. The man wants to build a colony on mars! I agree with him though. Money is not his major concern, in reality, he doesn't want to lose his influence to a centralized social media platform. Anyone would hate that kind of dependency and that's why all of us are on Hive. We don't want to be screwed by Facebook & other Web2 platforms. I wonder when Donald Trump is joining us. If you have such a huge following, people are going to listen to what you have to say even if they like it or not. That's the power of social media. Musk doesn't want to lose that power.

Why Does Musk Wants Full Control?

He was offered a board seat, right? But he rejected it. Any board member cannot buy more than 14.9% of shares. That really means that you can't push your agenda as a board member. Twitter as a company would listen to your suggestions but not necessarily enforce them. They are not obligated to do so! A board seat is as good as nothing for him. Full control on the platform will allow him to do whatever he wants that could suit himself and his businesses of course. Obviously, no one is going to shadow ban him on his own platform! The takeover omits that risk completely.

The narrative that Twitter will be a free speech platform after Musk's takeover is not digestible to me. Twitter is beyond saving! It cannot become a true WEB 3 platform anytime soon. Moreover, there is a race going on. We already have so many decentralized alternatives that would grow only bigger in the upcoming years. On Twitter, a creator earns nothing and also has the risk of getting banned. Decentralized Social platforms introduce DeFi, monetization & censorship resistance at the base level. Do you really think Twitter will be able to match all that because now Musk owns it?

Did you like my conspiracy theory? 😂 Comment below!




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I really support this POV. It doesn't make sense to shell out 44 billion dollars so that I can freely say what I want to say.

Him giving up his current status as the world richest man, at least for now, so that we can talk freely without fearing censorship.

It's quite funny to digest this!

There's a lot of untold stories, and the future have a lot to reveal

@zestimony, right mate. Actions speak louder than words. Right now, he is throwing a lot of words. Let's see if they are being realised by action or not. $44bn is a shit ton of money for Freedom of Speech. 😂

There's a lot of untold stories, and the future have a lot to reveal

I love mysteries and this one is going to be so exciting.

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Yea. We just have to watch and see!

Top-notch conspiracy theory

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Paying $44B just to prevent people from shadowbanning you is probably a normal business expense for Musk when you think about it lol

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Well he is likely using other people's money, for the most part.

So it is no skin off his nose.

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That's true. Money is the least of his problems or a matter of concern.

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Thanks for your seal of approval Jerry. 💖

No relevant person is left to challenge my claims now.

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It's actually your seal but no problem. You are free to spread your wisdom throughout the world now.

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Sir 🙈

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Of course there is hidden agenda, 44B$ is to much of big amount to throw away for providing people with freedom of speech. And honestly people are already saying all sort of non-sense and I count that pretty much as freedom of speech.
It would be superboss move if after the purchase he shuts it down. because someone called him something on twitter years ago and this is the revenge.. LOL!!!
But a troll can dream of such thing.

On the other hand I totally agree with you wouldn't be surprised if Tesla pops up in between tweets.

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It would be superboss move if after the purchase he shuts it down.

Haha. That'd be crazy and only ELON can do it but I am sure he won't. It's his stage now and we all are the puppets.

On the other hand I totally agree with you wouldn't be surprised if Tesla pops up in between tweets.

Not directly but yes, it will. Every news channel is mentioning him as Tesla's CEO. Already getting a lot of attention.

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He's a hard guy to figure out, but I certainly don't but the full hero story.

I'm not sure I buy this either, right now their order book is backed way up, they are having more issues with production than marketing.

In any case maybe his actions will become clearer with time.

I would still rather he owned it than Blackrock, but it's just because I hate blackrock.

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I'm not sure I buy this either, right now their order book is backed way up, they are having more issues with production than marketing.

He will solve the production issues now that the marketing issue is resolved. 😂 But honestly, as you said, his actions will become clearer with time. I honestly want him to improve the culture on Twitter for good but that's not the only thing he would do.

This was my best guess based on the research I did on him. I studied Tesla's marketing strategy when I did social media marketing for a local Electric scooter company last year. I was baffled to see how Tesla build a brand without any marketing budget. They definitely have an in-house strategy that works better than others who are spending a shit ton of money on paid campaigns.

The persona of Elon Musk on social media made Tesla more popular than its competitors. I don't even know who owns Ford, Mercedes, BMW, or Volkswagen, not even Indian brands. But I know what Tesla is and who Elon is. He just got more powerful by acquiring Twitter. This could be one of the many reasons, if not the main one.

Btw, hi-5, even I don't like BlackRock. 😂

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Any talk about why Elon bought Twitter currently is still speculative and only Elon will tell us why after about a year or two but not at the moment. Currently, he will just be feeding us with what he wants u to believe but for me, I believe he bought Twitter because it is visible that Twitter has the numbers both active and available. Every person that matters has a Twitter account and that matters a lot when it comes to understanding people and what they want as well as influence. We have seen Elon using his influence to manipulate the market in recent times using Twitter, and so I do not believe that he is buying Twitter for the good of free speech.

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Even I think on similar lines @gbenga. Twitter is the best place to communicate with the world quickly and effectively. He is much more powerful now. By the time deal completes in the next few months and the transition is over, he will have much more influence than ever before. Maybe a 100M Twitter followers! That's a lot!

Free Speech is most probably a narrative for the media and the public.

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He's not doing it for the good of humanity?

Well paint me red and call me a firetruck!

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You're a firetruck. Gonna have to paint yourself red though.

!LOLZ

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No wonder everyone's attracted to the earths center
It is pretty hot

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LMAO. Butter my butt & call me a cookie!

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I can totally see this being the real case. Imagine what owning Twitter could do for your companies and the amount of pretty much free marketing you get out of it. It's bonkers!

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Haha, free marketing for life! With Twitter, you can easily communicate with the world via a bunch of Tweets. If you own the platform, everyone will react to what you say or even like/retweet. Look at the no. of followers he has gained over the past month. Almost half of them came in the last 4 days.

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I think that's all a happy bonus for him. Tesla is a robotics and AI company that is looking to power and run your home. They use their huge fleet of customer cars to map roads to train for autonomous driving.

Twitter is an information super hub unlike any other in the world moving at the speed of light every language and dialect and symbol in real time with every single thing gong on in the world in bitesized chunks. Billions of thoughts a day being uploaded as we have them.

It's value to an AI company moving into humanoid robotics is infinite. This also instantly puts him on the same level as google, amazon, Microsoft, and apple when it comes to number of users and data harvesting abilities. He wasn't going to get that selling high priced cars.

That's how I see it anyway.

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Valid points mate. Didn't think from that angle but it makes sense. Twitter could be a huge database for their AI and other businesses. He can basically use that data to create more habit-forming products for his clients.

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The only one who will fully benefit from this purchase is Elon himself, as he will become much richer and Tesla will possibly enter the top 3 of the largest companies by market capitalization.

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Tesla in Top 3. 100%. It's inevitable now!

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in fact, I already see it in the major financial newspapers.

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I think that is also a valid reason. It would be kind of weird to see Tesla pushed off the platform for promotion but it could happen due to the politics right now.

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They won't directly promote Tesla just like they have been doing until now. Elon will probably be the first person to reach a billion followers on Twitter. Tesla's business will grow with his influence. Moreover, Elon is always 10 steps ahead of other car competitors.

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Full control on the platform will allow him to do whatever he wants that could suit himself and his businesses of course.

And he knows how to encash the brand decentralization and free speech for his benefit - Twitter will be Musk's brand platform in the name of these.

100%. All of us know he is still bound by the laws. If any government wants to ban accounts, Twitter will have to comply. 🙈 Done it in the past, will keep doing it in the future also. It has nothing to do with the freedom of speech of others. Twitter will be his stage now.

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Lol interesting theory.

But I think the guy just wants to try. Although most of us here already understand the things that are involved and know that it is almost insurmountable on a Twitter infrastructure. I guess he will find out eventually.

In the meantime, I’ll be glad to call him out on his bullshit whenever he goes against himself till my account is probably banned.

Also, I’m excited to see the changes that will follow in the meantime.

But I think the guy just wants to try. Although most of us here already understand the things that are involved and know that it is almost insurmountable on a Twitter infrastructure. I guess he will find out eventually.

I am pretty sure people will move to other alternatives until he figures it out. In the next decade, a crazy race will happen between thousands of web2 and web3 social media platforms. You and I both know that WEB3 is going to win :)) I am excited to see what Elon does to make Twitter relevant in that race.

In the meantime, I’ll be glad to call him out on his bullshit whenever he goes against himself till my account is probably banned.

Don't get banned, sir. We need you on Twitter. 🙈🤑 To push Hive's agenda.

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I like your take and your additional info as to why you say so. It is quite interesting what the real reason behind Musk's purchase but we shall see.

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Haha. I have made my best guess but obviously, he could have other things in his mind. Btw, I love the drama and chaos this news created. Made twitter a little more fun than before. 😂

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It is amusing to read the different opinions of people in Twitter, some really funny and others kinda annoying, LOL!

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Haha, for sure. Everyone is going crazy! Suddenly so many banned or blocked accounts found themselves back and active.

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That's good news for those who finally got their freedom, lol!

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Besides, elon bought twitter because he felt like it and because he has the power to do so, it's simple and straightforward hahaha.

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If I had that power, I would have bought Hive. 43 Billion into the ecosystem would have pumped the price to $100. 😂

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I would even beg you for a nice juicy yes vote hahaha.

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A nice analogy with Tesla and iPhone, that's exactly what I was thinking the other day.

I think Musk already proved to be a controversial figure so I wouldn't be surprised to see Twitter becoming something entirely different.

Remember all the hype he created about Doge? haha

Something's wrong here.

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Something's definitely wrong @ocupation. 😂 But I am so happy that we will be able to see a lot of Drama on Twitter. Especially the Twitter of Politics. 😂😂

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Very interesting view on it i have read multiple for and against Elon for this purchase.

Truth is we do not really know what he will do with it.

It could be some big money making scheme it could be to control speech or any other number of reasons floating out there.

Some people are losing their minds over this but the truth is the deal is not actually done yet, it takes months to be finalised and then it will be months before any real changes are made.

This could be a good thing, got to be open minded, i don't see an evil genius in Elon Musk plus Twitter is dying anyway cause it hasn't captured the youth.

Plus there is not free speech now on Twitter anyway and i am wondering is there really free speech anywhere these day.

I think it is lie people tell themselves they have to give themselves comfort and a sense of power.

I have seen people muted and cast out on blockchains too so don't really know where free speech comes into it, when it doesn't exist in the first place.

Any elite is going to cause concerns because absolute power corrupts absolutely

Great post have a wonderful day

@finguru

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If Elon musk is buying Twitter to make money, what's he going to do with it,his buying Twitter to make More money from Twitter.

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