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For sure. A "non-choice" is a decision just the same. People think it absolves them, but I believe not choosing is an incrimination :)

Yes, like those who sit on the fence. Either get in the pasture or out of the pasture. Sitting on the fence is a choice to do nothing--to be irrelevant. Dietrich Bonhoeffer said that "not to speak, is to speak; not to act, is to act." Although he was speaking morally, the same is true for business.