Samsung introduced smartphone AI features earlier this year, and now it’s Apple’s turn. The company’s new Apple Intelligence features are rolling out, bringing a fresh take on AI for iPhone users. Let’s take a closer look!

To learn more, I went to the Apple Store, where they’re offering pop-up demos as part of their “Today at Apple” sessions. My guide, Meyer Austin, says the best part about Apple Intelligence is how intuitive and easy it is to use. To get these new features, you need an iPhone 15 Pro or an iPhone 16 model and the iOS 18.1 software update. Once you have that, go into Settings and toggle on the switch for Apple Intelligence.