I come from both worlds - music and investment. Time being the biggest investment one can make. When I post a soundcloud link here on Hive, it may earn a bit, and might have a few listeners, probably much less than soundcloud itself. When Dsound was still active, we had a place to gather and support each other on common ground. It was sad they lost funding, and since then, we (all of us musicians) have been looking for a platform to expose ourselves. Choon came and went unfortunately and Musiccoin faded into the dust as well. There was this from cxcmusic here on chain (Hive), but it still hasn't gotten any attention. The fact that Binance and other proven 'powerhouses' with great track records are investing in this, makes it somewhat of a no brainer and gives high hopes for an audience.
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You basically hit the nail on the head with this mate - ok fine, maybe I'll just bite the bullet and get an account set up when my music PC is back haha