Though I'm not a specialist in this area, when using the ad revenue stream to buy tokens and burn them, the total amount of tokens in the market is reduce, increasing the value per token because of that. Also, when not using the ad-revenue for token buying and burning, how else should it be used so that the Leo token benefits from it? In the end, the ad-revenue goes to an entity, not to the community. That entity is transferring the value to the community by buying Leo tokens and burning them. I would think this is one of the best ways to bring value to the token in a way that anybody can understand. In the future it would be create of this process of receiving ad revenue buying LEO and burning LEO could be implemented as a Smart Contract, increasing the trust in the system itself.

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