This means that they will also find opportunities to pay some content creators more, and some less, but ultimately to increase their own bottom line.

I experienced this a lot. People with content on youtube don't get much views and the following. But those who act like influencers but dont bring value tend to earn more. For example, if you open channel to teach how to drive car, your views would be low, but if you are a guy who talks on aliens and make theories on how we are reptilians you will be rich on youtube lol.