Trust is one of those things that you never want to lose. Because when it's lost, people will never give it back. I think Robinhood did serious damage during the WSB shenanigans earlier this year, and this is an attempt to recoup some of their losses.
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Yes you are right. Maybe those who left won’t come back, but they can still get new users. Sometimes people also use exchanges and services they don’t like just because they get a better deal.
Consider you need to sell 1 btc to usd, exchanges like coinbase will have some significant fees. If there is an option to sell for zero fee, even if you don’t like particular company you may want to save on fees.