I've never heard of this guy but obviously I must be in the minority. The more the merrier however. Anyone who can bring attention to Hive would certainly be a good thing. His actions certainly do look like they could benefit from a place like Hive. Doesn't hurt to keep the name in front of him. That's how advertising works: people don't buy the first time they see something, or the second, or the third, but eventually it sinks into their brain and one day when they "need" a product like it, the name pops up and they buy it. Keep Hive in front of him and eventually he might buy in.
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He is a big name in youtube right now because of his works .
I like him too , although he gets tons of sponsors , I don't think we should stop shilling Hive infront of him as you mentioned .
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