because a lot of people still focus on steem and not hive. Hive has yet not gained the same level of popularity. If we compare NOSTR which has far fewer features and is more complicated to use than PEAKD (Hive), has become far more popular than HIVE within months. From the local meetup I noticed that Steem is seen as NOSTR's competitor and not Hive.
Check out the picture: NOSTR: Where does it stand?
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Was Hive (or Steem) mentioned at the talk?
None of names were spoken but they were in the presentation.. you can see Steem is mentioned along with others. Hive is nowhere to found. It stills needs to gain popularity.