Onboarding is the first part, then you have to retain them in the ecosystem and that requires empathy & a good user experience. Hive still has barriers to entry as account creation and its learning curve. It's good to discuss these things.
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*That's right, retaining these users will go a long way as they'll be able to bring more people onboard too.
And truly, Hive still has those barriers, and being with the onboarders to assure them go a long way.