RE: It pays to write on Hive, not to promote Hive

GLG made a "splash" with the whole Pump & Burn scandal. There is absolutely no marketing for this game. They chose the wrong sport to start with, it would have much easier to go straight for College Football, there's a built-in audience for it and the student-athletes are relentless marketers on social media. It may not be popular outside of the United States, but it is incredibly lucrative.

Splinterlands has no clear idea of their target market and when they did run a pretty decent campaign on Snapchat, the mobile UX wrecked conversions. The strategy of riding on Bitcoin's coattails without an understanding of how Beta works is alarming. The community is shrinking and the ecosystem is hurting. There has only been one fork of Splinterlands, Splinterforge, and there is a need for more forks and creativity to give the assets greater utility.

Leo has some interesting offshoots of activity beyond the blogging. The most potential still lies with LeoThreads, which if they want to gain traction, requires a name change desperately. Not everything has to be and have a look that is associated with Hive.Blog... which leads into Hive.

Hive has the following issues dragging it down:

Hive needs to be the backbone, not the product. Right now, it's the product. This leads into far too much centralization.
Hive is too centralized. There needs to be the freedom to create an Instagram, Twitter, YouTube, TikTok, Twitch/Kick, Yelp, Medium, Substack, Soundcloud on this blockchain. Keep it all separated, it does not have to be this one overarching community.
Communities/tribes that are mere copies of others and serve no purpose.
Gatekeeping
Virtue signaling and navel gazing. The first impression of what is on Hive is usually seeing articles that say how "Hive is the Future!!!" and various low quality templated articles that larger Hive holders deem to be good. Lots of talk, not a whole lot of action. Odd social responsibility PR articles that one would see from a corporation that few would actually read are also among the articles. It's a lot of self-congratulation.
Try using a search engine and putting in "Hive", "Hive Blockchain", etc. It's sort of lost as there are established businesses with the name and association winning the SEO battle. Maybe a name change is in order.

But hey, what do I know, right?