My hope was that they would change their name and that would reduce confusion and improve SEO. But instead they just made a small name change.
It doesn't change anything at all really. The confusion will still be there. Hive should just change names so that there is a unique naming element.
Also keep in mind, there's Hive Social already as well. It's a saturated name. Go for something unique that no one else has claimed.
Meta took Threads as a name for their microblogging platform and LeoThreads is just going to come across as a ripoff even though it was first. Unique and catchy names are needed to really penetrate the market and have the opportunity to showcase what they can do.
There is no real conflict between these two Hive entities, as both are completely different things. I doubt this would be confusing. Maybe some confusion when it comes to price of the Hive coins and Hive stocks.
Meta stole Leo's idea in Threads case, but this just shows brands won't matter in the future.