The future of immersive technology is a mix of reality and fiction
Have you ever used virtual reality glasses? See, I said virtual reality, which is totally different from our everyday lives. This equipment, specifically, is huge glasses that we wear and completely escape the real world. We stop seeing the actual environment and are transported to a 100% different digital universe, which could be a game, a movie theater or anything else like that. This technology is already quite old, as crazy as that statement may sound.
Then, the technology virtually inserts a monitor on the living room table where a YouTube video is playing, digitally pastes a grocery shopping list on the refrigerator door and opens a portal to a gaming application on the bedroom wall, for example. . No matter how much you walk around the house, all these digital insertions remain there, as if they were physical.
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The first prototypes appeared in the 60s and 70s, can you believe it?! And although they have become more common, especially in the last 10 years, it cannot be said that virtual reality glasses were a type of product that became popular.
That's why, for the masses, virtual reality has become a bit of a luxury game. A cool and different experience to have no more than half a dozen times in your life. And this, from a business point of view, limits the growth and development of a promising industry around this technology.
But, in recent years, the concept has reinvented itself and grown considerably. With the evolution and miniaturization of chips, virtual reality glasses proved to be a first step towards what we now know as mixed reality. Yes, this is already more attractive for more intense use.
It is mixed because, when we wear today's new glasses, we continue to see the world around us. If we put mixed reality glasses on our face in the living room, we continue to see the living room because this equipment has external cameras that capture the scene where we are and reproduce it on the screens that are glued to our eyes inside. of glasses.
They are very impressive and seem to be truly revolutionary products that completely change the way we understand reality. But the Vision Pro, launched in February this year, has sales well below what Apple expected and one of the reasons is still the price. The glasses cost an incredible US$3,500, which, in direct conversion, without counting import taxes, costs around R$20,000… you can buy an old Celta with 200,000 kilometers on the clock.
They are far superior, from a technology and usability point of view, compared to the Quest. But these Meta glasses have entry-level versions that start at US$299 and offer an experience that, despite being much inferior, is still conceptually similar. With the price of a single Apple Vision Pro, you buy 11 units of the cheapest Meta Quest and still have more than US$200 left over to buy apps and games.