Startup
Post Startup20: how can startups prepare for the future?
The Startup20 meeting schedule, a meeting of small and medium-sized companies and startups from the G20, has ended. Now, Abstartups (Brazilian Association of Startups), as convener of the event, is preparing to deliver the official document to the delegations, the Communiqué. It is from there that ideas will be proposed to global leaders.
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Startup20 provided a better understanding of the capabilities of Brazilian entrepreneurs, their difficulties, joys and regional issues. The meetings took place in the cities of Macapá, Rio de Janeiro, Recife and São Paulo, with a dialogue session in Porto Velho.
We can already say that Startup20 in Brazil marked a turning point in the future of Brazilian startups.
The group's discussions revolved around the topics of ESG, public policies, investments and internationalization, and it is no surprise that these are the topics that will influence the future of Brazilian startups in the coming years.
With the Startup20 meetings, we had the opportunity to focus on the internationalization and growth of our ecosystem, especially with the creation of a narrative that places Brazil as one of the protagonists in themes related to climate, energy transition and bioeconomy
Governance and sustainability issues will demand a lot of attention from startups in the coming years, even among those whose final product is not directly linked to ESG solutions. In a scenario in which sustainability is no longer optional, startups that align their business models with ESG principles tend to capture a larger market share. Investment funds are increasingly demanding with sustainability criteria, and companies that integrate diversity and inclusion policies, in addition to adopting sustainable practices, are more likely to attract international attention.
Internationalization was also one of the focuses of discussion at Startup20, and this is a promising moment for startups looking to expand their businesses or form partnerships with other companies outside the national territory. The country is more involved in global discussions due to assuming the temporary presidency of the G20 this year; The meetings made it possible to open dialogues on strategic partnerships, innovation on a global scale and technological cooperation between countries.
These changes require startups to be increasingly prepared to deal with different legislation and regulations, in addition to developing products and services that have global appeal.
Another expectation is that public bodies will look more closely at entrepreneurship in innovation. This should bring greater incentives for startups, but also regulatory changes, which will require a lot of attention and monitoring on the part of entrepreneurs so that they do not miss opportunities or become outdated in the legal field.
These points show that what will be required of startups from now on is greater maturity. I am not referring here to the development phase in which a startup finds itself, but rather to its ability to anticipate trends, organize itself appropriately within its reality, in addition to improving its management, in order to show its differences and deliver results. solid for the market. This way, they will attract the attention of investors who will be focused on these factors.
Despite this, the outlook is positive. Brazil continues to be one of the main Venture Capital destinations in Latin America. Alternatives for raising capital must continue to emerge, whether through private entities or public incentives.
We can say that with Startup20, the eyes of the world turned to Brazil, and, in addition, we forced internal institutions to change the way they see our own startups, which could result in very significant changes in the long term. On the other hand, startups need to prepare to reap the rewards when they come.
Startup20 leaves a legacy for the regions where we travel, and the association will continue to work to further develop the topics discussed and support entrepreneurs' requests and difficulties.