The Guild didn’t make the website themselves; the site was made by Anthony Salazar, a freelance web developer who operates a creative studio named Swellgarfo. Salazar tells The Verge that he made the app after Connections launched last summer. “My friends couldn’t get enough and began making their own grids, jankly texting group chats with 4x4 word squares,” he says. Programming the site took about two hours. He didn’t expect anyone besides his friends to use it, but the creator tool has now been used 7 million times.