The real impact of AI is on traditional call centers, especially those located in countries like India and the Philippines, where employment in the sector is a driver of social mobility. The prediction is that AI could reduce up to 30% of job openings in call centers in the coming years, according to Gartner, radically changing the structure of these companies. For those that survive, the focus will be less on volume and more on quality, with humans working on more complex and creative tasks.