A Partnership of Passion: Celebrating a Decade with Palmeiras
In a heartfelt evening filled with emotion and gratitude, Leila Pereira expressed her journey alongside her husband Zé Roberto, sharing the pivotal moment that sparked a transformative partnership with Sociedade Esportiva Palmeiras in January 2015.
Leila opened her speech addressing the audience, acknowledging her nervousness and excitement. She introduced her husband, who would remain in the background, allowing her to share their story—a story that began a decade ago during a casual breakfast conversation.
As they reflected on that January day nearly ten years prior, Leila recalled a desperate situation the Palmeiras soccer club was facing. With the club lacking sponsorship and struggling, she felt compelled to act. Drawing strength from her husband’s past experiences and their shared love for Palmeiras, she proposed that they sponsor the club, a suggestion that at first was met with hesitation.
Leila emphasized the importance of collective happiness, asserting that being happy alone is challenging. She persisted in her advocacy for the club, mentioning that after initial resistance, Zé Roberto recognized the significance of their involvement. Thus began a remarkable journey.
On that fateful Saturday in January, Leila made the pivotal call to the club. Initially met with skepticism, the operators dismissed her inquiry as a prank. Undeterred, she sought out the marketing manager, securing a meeting with the president at the time—Paulo Nobre.
Forging a Historic Partnership
During their meeting with Palmeiras' leadership, Leila and Zé Roberto presented their proposal. It was here that history was birthed—concluding an agreement for what would become the largest sponsorship in South American football. Leila expressed her profound gratitude to former president Paulo Nobre and vice-president Maurício Galiote for their willingness to embrace the partnership and keep the doors open.
Leila emphasized that the partnership extended beyond simple sponsorship; it was, in essence, a collaboration—a shared journey that redefined their lives and the lives of countless Palmeiras fans. Over the ensuing decade, the partnership flourished, embedding itself not only in the club’s narrative but also enriching the Crefisa brand and its community.
A Legacy of Joy and Fulfillment
Reflecting on the past ten years, Leila highlighted the joy they brought to millions of fans through their efforts. She acknowledged the tireless work of countless professionals, councilors, and club leaders who contributed to the club’s successes during this time. These achievements, Leila noted, fostered a sense of pride and fulfillment within both her and her husband.
As the event marked a transition, Leila made it clear that she was not saying goodbye but rather a “see you later.” She would continue to stand alongside Palmeiras, sharing her commitment as president of Crefisa and rector of its adopted school, Afã. Leila reassured the audience of her and Zé Roberto’s unwavering support for the club, no matter the role they played.
A Heartfelt Conclusion
With a tone of finality mixed with hope, Leila concluded her address, thanking all those who contributed to this ten-year milestone. She expressed her deep appreciation for her husband, who had always championed her ambitions and shared in her love for Palmeiras.
Amidst applause and gratitude, Leila's words transcended a mere farewell; they encapsulated a journey of partnership, passion, and the shared love of a community—a symbol of how sport can unite and inspire, leaving a legacy that resonates beyond the confines of a business deal.
This occasion serves as a reminder that true partnership thrives in shared values and collective joy, forming an integral part of historical narratives within beloved institutions like Palmeiras.
Part 1/6:
A Partnership of Passion: Celebrating a Decade with Palmeiras
In a heartfelt evening filled with emotion and gratitude, Leila Pereira expressed her journey alongside her husband Zé Roberto, sharing the pivotal moment that sparked a transformative partnership with Sociedade Esportiva Palmeiras in January 2015.
Leila opened her speech addressing the audience, acknowledging her nervousness and excitement. She introduced her husband, who would remain in the background, allowing her to share their story—a story that began a decade ago during a casual breakfast conversation.
The Call to Action
Part 2/6:
As they reflected on that January day nearly ten years prior, Leila recalled a desperate situation the Palmeiras soccer club was facing. With the club lacking sponsorship and struggling, she felt compelled to act. Drawing strength from her husband’s past experiences and their shared love for Palmeiras, she proposed that they sponsor the club, a suggestion that at first was met with hesitation.
Leila emphasized the importance of collective happiness, asserting that being happy alone is challenging. She persisted in her advocacy for the club, mentioning that after initial resistance, Zé Roberto recognized the significance of their involvement. Thus began a remarkable journey.
Part 3/6:
On that fateful Saturday in January, Leila made the pivotal call to the club. Initially met with skepticism, the operators dismissed her inquiry as a prank. Undeterred, she sought out the marketing manager, securing a meeting with the president at the time—Paulo Nobre.
Forging a Historic Partnership
During their meeting with Palmeiras' leadership, Leila and Zé Roberto presented their proposal. It was here that history was birthed—concluding an agreement for what would become the largest sponsorship in South American football. Leila expressed her profound gratitude to former president Paulo Nobre and vice-president Maurício Galiote for their willingness to embrace the partnership and keep the doors open.
Part 4/6:
Leila emphasized that the partnership extended beyond simple sponsorship; it was, in essence, a collaboration—a shared journey that redefined their lives and the lives of countless Palmeiras fans. Over the ensuing decade, the partnership flourished, embedding itself not only in the club’s narrative but also enriching the Crefisa brand and its community.
A Legacy of Joy and Fulfillment
Reflecting on the past ten years, Leila highlighted the joy they brought to millions of fans through their efforts. She acknowledged the tireless work of countless professionals, councilors, and club leaders who contributed to the club’s successes during this time. These achievements, Leila noted, fostered a sense of pride and fulfillment within both her and her husband.
Part 5/6:
As the event marked a transition, Leila made it clear that she was not saying goodbye but rather a “see you later.” She would continue to stand alongside Palmeiras, sharing her commitment as president of Crefisa and rector of its adopted school, Afã. Leila reassured the audience of her and Zé Roberto’s unwavering support for the club, no matter the role they played.
A Heartfelt Conclusion
With a tone of finality mixed with hope, Leila concluded her address, thanking all those who contributed to this ten-year milestone. She expressed her deep appreciation for her husband, who had always championed her ambitions and shared in her love for Palmeiras.
Part 6/6:
Amidst applause and gratitude, Leila's words transcended a mere farewell; they encapsulated a journey of partnership, passion, and the shared love of a community—a symbol of how sport can unite and inspire, leaving a legacy that resonates beyond the confines of a business deal.
This occasion serves as a reminder that true partnership thrives in shared values and collective joy, forming an integral part of historical narratives within beloved institutions like Palmeiras.