The stakes are high, too. According to a recent report by S&P Global Mobility, the global EV market will grow nearly 30 percent year over year, with 89.6 million new EVs expected to be sold this year. According to Allied Market Research, the global autonomous vehicle market is expected to reach around $60.3 billion in 2025 and is projected to reach $448.6 billion by 2035. If the Japanese automakers want to continue to dominate the market as they have since the 1960s, they have to iterate quickly and get products into consumers’ hands.