Finally: Leo TikTok Is Shaping Up Nicely

in LeoFinance4 years ago

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I'm thrilled to see and say that Leofinance TikTok is shaping up nicely.

I've been on Leo since day (not always active in the beginning) but it was very clear to me that the key to growing Leofinance is getting off Leofinance.

I have preached it often but often to no avial. In fact I pretty much gave up on writing about SEO and the latest and greatest social traffic creators that would help grow the site.

It wasn't that people didn't care but they kind of didn't. The most valuable type of content on Leofinance is content about Leofinance itself. That's not always a popular opinion with some Lions but it's the truth.

Evergreen content about Leofinance is important because people will look up Leofinance in google when they hear about or have questions so 101 level tutorials about it or really important.

Also, I've been thrilled to see some very basic crypto tutorials being published by @scaredycatguide . People around here often forget that when new eyeballs come to the chain they may not know anything about crypto and further, they may find this content searching for crypto basics in general on google. I'm thrilled to see this type of content.

And finally, TikTok being acknowledged and embraced by the team my in fact be one of the most lucrative marketing channels for hive/leo yet.

It may seem like a very weird world for adults interested in finance but that is where the kids are (for now). I like the way the team is experimenting with different types of content on tiktok and will no doubt hit the sweet spot soon enough.

Regardless of my level of technical understanding about what goes on under the hood here, I certainly know marketing. Many of my readers may know about some of the cool projects I've worked on since 2008 so I won't rehash here. What I will say is that the efforts of the team are much appreciated and on the right track!

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I genuinely have no idea how Khal has time to manage all these different things. What a legend.

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I think they just repurpose part of the AMA and other streams for things like TikTok. So it just requires time for them to clip it then upload. However I could be wrong.

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It's great to see them do well on other social media channels because they are still the best place to onboard users.

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