Primarily, it is Mukesh Ambani — Asia’s richest person — owned Reliance Jio that has argued, albeit privately, that the satellite rights should also be auctioned, with the highest bidder grabbing the same. As of now, Elon Musk’s Starlink and other global companies like Amazon owned Project Kuiper, Airtel-owned OneWeb back an administrative allocation, while Ambani’s Jio is arguing for an auction process.