Known as the Kindle ColorSoft Signature Edition, Amazon’s offering into the color e-reader market provides richer visuals, high contrast, faster page turns, as well as two modes — standard and vibrant color. These modes allow users to highlight text in various colors instead of the typical grayscale. The Kindle also comes with wireless charging and is waterproof. Interested users can get their hands on it from October 30 (pre-orders begin today) and the device is priced at $279.99.