The company has announced several products since, including the $60 JBuds ANC (third-gen) earlier this year. It appears that JLab wasn't content with that model being its most affordable noise-canceling option. Today, the company revealed the Go Pop ANC ($30), a set of earbuds that still offer some noise-blocking abilities for half the price of the JBuds ANC. This new model is the company's most affordable noise-canceling set ever, and JLab even says it's lowest-priced set of active noise cancellation (ANC) earbuds you can buy right now at full price.