🧵 1. Dive into the culinary hub beneath NYC's Shake Shack, where a team is crafting menu items for locations worldwide, from Bangkok to Tokyo. #business
🧵 1. Dive into the culinary hub beneath NYC's Shake Shack, where a team is crafting menu items for locations worldwide, from Bangkok to Tokyo. #business
🧵 2. Shake Shack's Innovation Kitchen is a key player in the $4 billion burger giant's success, constantly researching, developing, and tasting new offerings.
🧵 3. The team meticulously considers factors like taste, ingredient order, and cultural relevance when creating new menu items for Shake Shack locations.
🧵 4. With a 13-person tasting panel and a focus on marketing and execution, Shake Shack's Innovation Kitchen ensures new recipes meet high standards.
🧵 5. From cherry blossom jam-infused shakes in Japan to thoughtful neighborhood-specific menus, Shake Shack's culinary innovation is a global success story.
🧵 Read more at: https://www.cnbc.com/2024/05/21/inside-the-nyc-kitchen-fueling-shake-shacks-4-billion-burger-empire.html