Our infrastructure will need to be reconfigured for web3, and codes of conduct will need to change in order to respect the original creators of whatever data is in question.
A future in which the owner of a meme NFT receives some type of royalty each time it is re-posted. The same would go for photographs, videos, and songs. A world where you sign a transaction authorizing your data to be fed into some AI.
It would require each individual to safely guard their seed phrases, which I don't think is practical at this moment, but we are certainly trending in that direction.