The best way to create hype is partnership between communities. I think that's the best way to organically grow a project. Bringing new communities together and working on a common interest and that takes time and effort
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Partnerships are certainly very important! Networking is what makes the world go round in any field, and it couldn't be any different on the Internet! I totally agree with you!
you're right, regarding getting an organic hype, one must be willing to give it all it takes to create a valuable system that people can relate and identify with to the point where they can easily interact with to actualise the interest