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RE: It pays to write on Hive, not to promote Hive

in LeoFinancelast year

It's mad how quiet we are. As well as Splinterlands and Leo we may have a potential beast of a game from the Splinterlands crew in Genesis League Goals coming our way soon on Hive and there is bearly even a whisper on the socials or Hive for that matter. I think the Hive going to "A thousand dollars" ship has well sailed. Hive will only survive if the main Dapps gain traction. 2 have in Leo and Splinterlands but that's about it. We need more. I would be much happier if Hive used the DHF to fund further DAPP development such as giving LEO a dig out and also Splinterland than paying 10,000 HBD for a conference in Venezuela. Correct me if I am wrong but do these dapps receive any funding from the Hive pool?
At least we might see some bang for our buck with improved Dapps. Or better still hire a reputable marketing company to do our marketing for us instead of giving Mary from Somalia 10K to go off and buy a couple of t-shirts and caps for her friends and pose for a few photos in front of a table with some Hive pens while pocketing the rest. If I was the owners of platforms that are keeping Hive alive such as Leo and Splinterlands, I would not be a happy camper with how the funds are currently being allocated to questionable schemes. There are funds there to market Hive properly but the curse of decentralisation is that it will never be allocated correctly. So we are where we are. We attracted cryptofinally here once who has 200k followers on twitter but she got run out of here with pitchforks. We don't half make it hard for ourselves.

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GLG made a "splash" with the whole Pump & Burn scandal. There is absolutely no marketing for this game. They chose the wrong sport to start with, it would have much easier to go straight for College Football, there's a built-in audience for it and the student-athletes are relentless marketers on social media. It may not be popular outside of the United States, but it is incredibly lucrative.

Splinterlands has no clear idea of their target market and when they did run a pretty decent campaign on Snapchat, the mobile UX wrecked conversions. The strategy of riding on Bitcoin's coattails without an understanding of how Beta works is alarming. The community is shrinking and the ecosystem is hurting. There has only been one fork of Splinterlands, Splinterforge, and there is a need for more forks and creativity to give the assets greater utility.

Leo has some interesting offshoots of activity beyond the blogging. The most potential still lies with LeoThreads, which if they want to gain traction, requires a name change desperately. Not everything has to be and have a look that is associated with Hive.Blog... which leads into Hive.

Hive has the following issues dragging it down:

  1. Hive needs to be the backbone, not the product. Right now, it's the product. This leads into far too much centralization.
  2. Hive is too centralized. There needs to be the freedom to create an Instagram, Twitter, YouTube, TikTok, Twitch/Kick, Yelp, Medium, Substack, Soundcloud on this blockchain. Keep it all separated, it does not have to be this one overarching community.
  3. Communities/tribes that are mere copies of others and serve no purpose.
  4. Gatekeeping
  5. Virtue signaling and navel gazing. The first impression of what is on Hive is usually seeing articles that say how "Hive is the Future!!!" and various low quality templated articles that larger Hive holders deem to be good. Lots of talk, not a whole lot of action. Odd social responsibility PR articles that one would see from a corporation that few would actually read are also among the articles. It's a lot of self-congratulation.
  6. Try using a search engine and putting in "Hive", "Hive Blockchain", etc. It's sort of lost as there are established businesses with the name and association winning the SEO battle. Maybe a name change is in order.

But hey, what do I know, right?

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