While most run banner ads Hive does offer the ability for people to write a post and then "pay" in tokens to market the article on the platform. It's something that's not marketed heavy at all and I don't get why. A large ad platform that does keep the privacy focus is a-ads
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I'll look into a-ads - thank you ! It's fair to say I think I need to re-think my mindset around advertising as well.
The Web2 way is to create an ad for a product knowing that the platform I send it to will ensure it's targeted to the right geography.
In Web3, it's more a case of making content around a product or service, and either finding a way to deliver it globally (almost impossible for the kind of physical goods I sell), or using Web3 to only market non-tangible goods. I can't think of a way to focus a post to only be seen in a particular geography, and can't think of anything more frustrating than to pay to promote a post knowing that much of that spend will be used up on people who are interested but in places where I can't fulfil an order !