I've been in the financial industry my entire life I was in Lehman Brothers for about ten years then jumped over to work for one or two credit card processing companies and Then I decided that I'm gonna start my own it's simply payments and one of the important things about an online e-commerce business is that You definitely have to have some sort of a refund policy. You have to be in touch with your customers One of the things that you don't want to ever have is an enormous amount of chargebacks When someone calls their credit card bank and lets their bank know that they didn't like or never ordered this and they want to refund What they should always do is call the company first And that's what we always tell everyone all of our subscribers if you're not happy with something call us We'll talk about a refund prorated refund. These things are extremely important In addition, once you hit a certain percentage of chargebacks the credit card company can actually shut you down I've seen (24/34)