integrity. It's a pretty simple one. Another one for me, which I don't know that this applies for everyone or it needs to apply, but given the work that I do, I need to feel like the person I hire and this is very rare and so this is why it's very difficult for me to hire, needs to be very passionate about the vision that I'm sharing because it's not about me or I don't want it to be about me or about her or about him. I want it to be about this vision and this collective future that I'm moving. That also speaks to the responsibility I have as a leader to be able to have a compelling vision. They say money is a short-term motivator. If you're really trying to do great work, have great people doing great work, you have to motivate them in a way beyond money. Now, you have to start with the money just to get to base, but after that, if you really want them up at night thinking about how to make the team project better, then you really need someone who believes in the long-term vision and (34/43)