expect my research to come out positive and actually prove a new theory in social media When I did all of these things I realized wow Is there an application that I can apply this knowledge to and because I was an entrepreneur before I went to my PhD I went back when I was in my 40s so I'm dating myself a little bit but I did it because my mother told me you can't be a guru and Call yourself a group. You don't have a PhD and so I said, okay, I'm going to go get up here So that was the that was the logic but there is a need in this space for academic research And what is happening here is not only behavioral right changes that are being taking place There's real tech behind this the blockchain has a component and a category for NFTs Unfortunately, it goes beyond burning a JPEG or minting a picture or etc but no one is teaching this from a Practical standpoint and I'm hoping to do both of them I'm hoping to be a practitioner in the space as well as share my knowledge Because I see the (10/34)