talk about individual bonds. It makes all sense in the world. I know exactly why you're doing it. But how difficult is that to get people to buy this? Because, you know, again, I would think that's catered to someone that may be looking for that income, retirement, you know, older. And just, you know, I don't know if there's too much of a learning curve of buying it where it's pretty easy to buy, but just, you know, people have to learn a little bit, I could pay the buy in a simple stock. But how do you get people interested in that? And what do you see in the bond market? Because what we saw is, you know, the bond market get crushed. Right. So, you know, how are you talking about it, mentioning it? Because there's an area that seems, you know, ripe to do a lot better. But for individual investors, I feel like it's a hard sell. Surprisingly, it isn't when they understand the very basic concept. So one of the things, as you mentioned, that I say, stay away from bond funds and bond ETFs, (13/35)