these type A's what they're very focused on in every way is time and efficiency. One of the great things about podcasts, unlike other mediums, is you can do them while you're doing other things, whether you're working out or for me on the train or cleaning your house, whatever it is that you're doing, your hands are free and you're able to transport yourself into a story or ideas that you can listen to while doing other things. I think it's taken off in the same way that it's of interest for me. A lot of my clients have found it similarly valuable. Let me ask you this then. This is interesting. We're kind of going off the rails now because this is not actually the question that I had, but it is interesting to me. I'm thinking about this because I remember what it was like for me when I went through this learning period using podcasts, a combination of podcasts and YouTube videos and blogs. Before that, of course, it was books. I would go to Barnes & Noble and I would just take books (6/43)