corporations that have basically taken over our food supply in the last 40 years. That sounds crazy. That sounds conspiratorial. But when you go into a supermarket and you see thousands of different products, they're all being made by three or four different companies. And they hide behind these different brands. I mean, I just found out from this book that I read recently called Barons by Austin Freewick, a great book, that the biggest seller of coffee in the United States is a German company, not Starbucks. But they sell it under all these different brands. So you think that there's choice. But it's really an illusion of choice. And I feel like the problem at bottom is that food is too delicious. That's why people don't care, is that we're seduced by the food. The Trojan horse is in our stomach. So I mean, we have these. I mean, you mentioned it. Cigarettes are great, too, by the way. I used to smoke. I mean, I love them. But these food companies are carefully formulating these (7/38)