that with with this as asset class When I conduct interviews 15 years I always go back and find out as much information as possible because I like to do my homework, right? And I noticed that the marketing background I think I might have talked about this last time I interviewed you How important was that to establish this company because at the end of the day you could have the greatest idea But if you're not marketed correctly and tokenization again something that we've done with our cut with a few ever Where we sold off a piece of our company and people could buy shares in it and they actually have an actual equity ownership in our business But that's not the easiest story to tell everyone How are you able to tell this story where I see you guys everywhere? I see you guys advertising I see people talking about even social media not from you three advertisers people are talking about your work How much did your marketing background help with that? Because again tokenization is not (19/35)